P&G: Crest Toothpaste, 1950s
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| - | There you'll see some very special alumni | 0:00 |
| gathering one rainy day for a reunion at Indiana University. | 0:03 | |
| They are alumni not of the university, | 0:06 | |
| but a remarkable test conducted by university scientists, | 0:08 | |
| a test to see a fluoride toothpaste could prevent cavities, | 0:12 | |
| or was it too good to be true. | 0:16 | |
| Here's William Armstrong, | 0:19 | |
| Director of the Indiana University Foundation | 0:20 | |
| with the story. | 0:23 | |
| - | Frank, I asked these school children | 0:24 |
| to come here to show how the test was made. | 0:26 | |
| That group used regular toothpaste. | 0:29 | |
| This group brushed with fluoride toothpaste. | 0:32 | |
| - | Actually it was Crest, wasn't it? | 0:36 |
| Yes, but all the toothpaste was in plain cartons. | 0:38 | |
| Neither group knew which toothpaste that they were using | 0:43 | |
| until the test was over. | 0:46 | |
| - | Well, now that the secret is out. | 0:48 |
| How did you, Crest users, do? | 0:50 | |
| Let's see. Young lady? | 0:52 | |
| - | I had no cavities. | 0:54 |
| - | And what's your name? | 0:56 |
| - | Barbara Roach. | 0:57 |
| - | Good for you, Barbara. | 0:58 |
| How about you? Young man? | 0:59 | |
| - | None cavities. | 1:00 |
| - | None cavities. | 1:02 |
| And what's your name? | 1:03 | |
| - | John Hippman. | 1:04 |
| - | Good for you, John. | 1:05 |
| How about you? | 1:06 | |
| - | I had two cavities. | 1:07 |
| - | that better than usual? | 1:08 |
| - | Yes it is. | 1:09 |
| - | What's your name? | 1:10 |
| - | Nelda Barker. | 1:11 |
| - | Good, Nelda. | 1:12 |
| And how many of you had no cavities? | 1:13 | |
| Is that wonderful? | 1:15 | |
| How about you, children who used regular toothpaste? | 1:17 | |
| How did you do? | 1:20 | |
| - | Poor! | 1:21 |
| - | Yes? | 1:23 |
| - | After the test, a lot of us started using Crest. | 1:24 |
| - | That's good. | 1:26 |
| (children laughing) | 1:27 | |
| - | Those results are typical, Frank. | 1:28 |
| On the average, fluoride toothpaste reduced cavities | 1:31 | |
| 49% over a year. | 1:34 | |
| - | 49% fewer cavities with Crest | 1:38 |
| than with regular toothpaste. | 1:42 | |
| Why? Because Crest contains the same fluoride | 1:44 | |
| dentist put on teeth to prevent cavities. | 1:48 | |
| So doesn't it make a lot of sense | 1:52 | |
| for you to switch your family right away | 1:54 | |
| to Crest, the fluoride toothpaste? | 1:56 |
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