P&G: Crest Toothpaste, 1950s
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| (typewriters clacking) | 0:00 | |
| - | This test was big news in the papers | 0:01 |
| and on television up here, Frank. | 0:03 | |
| There were stories when the Minnesota Department of Health | 0:05 | |
| set up the test for Bloomington, | 0:07 | |
| and here is the Health Department's announcement | 0:10 | |
| a year later, that fluoride toothpaste | 0:13 | |
| reduced cavities significantly. | 0:15 | |
| But essentially, this was a really community project. | 0:18 | |
| All the manufacturer did was supply toothpaste and brushes. | 0:21 | |
| The Volunteer Nurses Auxiliary acted as dental assistants | 0:26 | |
| and the Lion's Club donated $400 for X-rays. | 0:30 | |
| But, of course, kids will kids. (chuckles) | 0:34 | |
| Once saw them use toothpaste tubes for sport guns, | 0:36 | |
| but most of them brushed loyally, | 0:40 | |
| and the results were very impressive. | 0:43 | |
| Now we know from our own tests, | 0:46 | |
| supervised by our own Minnesota Department of Health, | 0:48 | |
| that fluoride toothpaste can cut cavities significantly. | 0:51 |
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