P&G: Crest Toothpaste, 1950s-1960s
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| Narrator | This is the story of a medical milestone, | 0:01 |
| triumph over tooth decay. | 0:04 | |
| It begins in a little town in Texas, | 0:07 | |
| where tooth decay was almost unknown. | 0:09 | |
| The reason? | 0:12 | |
| Science found the drinking water contained fluoride. | 0:13 | |
| For years science has tried | 0:17 | |
| to make fluoride work in a toothpaste. | 0:18 | |
| Now, after these years of searching, testing, | 0:21 | |
| Procter & Gamble announces the dramatic answer. | 0:24 | |
| Crest toothpaste with fluoristan, | 0:28 | |
| the only known way to make fluoride truly effective | 0:30 | |
| in a toothpaste. | 0:34 | |
| Here's how Crest works on the permanent teeth | 0:35 | |
| of all adults and children six and over. | 0:37 | |
| The fluoristan action in Crest | 0:40 | |
| actually combines with and strengthens tooth enamel | 0:42 | |
| to lock out decay, give you cleaner, sweeter breath. | 0:45 | |
| And you'll love the fresh new flavor of Crest, | 0:49 | |
| the way it brightens your teeth, | 0:52 | |
| as you triumph over tooth decay. | 0:54 | |
| Get Crest toothpaste with fluoristan. | 0:57 |
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