P&G: Charmin Bath Tissue, 1970s
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| - | So. | 0:00 |
| - | Dr. Halberstam? | 0:02 |
| - | Ja? | |
| - | I'm finally going to stop squeezing Charmin. | 0:03 |
| - | Ah, this is good! | 0:06 |
| - | 'Cause now there's a new Charmin. | 0:07 |
| - | Ja? | 0:09 |
| - | It's so lush, so plush, squeezing's not enough anymore. | 0:09 |
| - | Ja? | 0:12 |
| - | You gotta hug it! (laughs) | |
| Announcer | How much softer is new lush, plush Charmin? | 0:15 |
| Watch. Two fragile eggs. | 0:18 | |
| Old Charmin was soft, but new Charmin's | 0:19 | |
| a whole lot softer, watch closely. | 0:23 | |
| It's so lush, so plush. | 0:25 | |
| - | Squeezing's not enough anymore. | 0:27 |
| You gotta hug it! | 0:31 | |
| Announcer | New Charmin is so lush, so plush. | 0:33 |
| - | Squeezing's not enough anymore. You gotta hug it. | 0:36 |
| - | Mom! | 0:41 |
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