P&G: Charmin Bath Tissue, 1960s
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| - | Now Charmin's gentler. | 0:01 |
| (dog barks) | 0:03 | |
| - | Gentler, because .. | 0:05 |
| - | Shh, that's a secret. | 0:06 |
| - | What's all this shh secret business about? | 0:09 |
| Charmin bathroom tissue, | 0:11 | |
| now it's gentler than ever. | 0:13 | |
| It's improved. | 0:15 | |
| - | Because it's made | 0:17 |
| it no (shh) secret way. It's gentler. | 0:17 | |
| - | But Charmin always been gentle, | 0:21 |
| who cares, how it's made. | 0:23 | |
| - | Wait, now Charmin's gentler than ever, feel, | 0:25 |
| it's improved. | 0:28 | |
| - | It is gentler, gentle fragrance too! | 0:30 |
| Can't you tell me why its gentler. | 0:33 | |
| (murmuring) | 0:35 | |
| That's what made Charmin gentler. | 0:37 | |
| - | You! Alice (murmuring) | 0:39 |
| - | You know how women talk. Eve will tell | 0:41 |
| everybody all about improved Charmin. | 0:44 | |
| - | Neighbor! | 0:47 |
| - | That's the idea. | 0:49 |
| Haven't you ever heard of a whispering campaign? | 0:50 | |
| Announcer | Charmin, more gentle, gentle fragrance too. | 0:54 |
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