P&G: Ivory Snow, 1960s
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| (jolly music) | 0:01 | |
| ♪ Soft as a whisper, soft as a kiss ♪ | 0:04 | |
| ♪ Could anything else be as soft as this ♪ | 0:07 | |
| ♪ Soft as a baby, head to toe ♪ | 0:10 | |
| ♪ Are diapers washed in Ivory Snow ♪ | 0:13 | |
| Narrator | There's good news in today's Ivory Snow. | 0:16 |
| A built-in fabric softener that gets diapers so soft, | 0:19 | |
| they actually help protect your baby's skin. | 0:22 | |
| ♪ There's a fabric softener built right in ♪ | 0:26 | |
| ♪ To protect your baby's tender skin ♪ | 0:29 | |
| ♪ Instead of diapers that rub or chafe ♪ | 0:32 | |
| ♪ Ivory Snow makes them soft and safe ♪ | 0:35 | |
| Narrator | No wonder more baby doctor's recommend it. | 0:38 |
| No detergent can match the softness | 0:41 | |
| of pure, mild Ivory Snow. | 0:43 | |
| It's the softness that tells you his diapers are safe. | 0:46 | |
| ♪ There's a fabric softener built right in ♪ | 0:50 | |
| ♪ To protect your baby's tender skin ♪ | 0:52 | |
| Narrator | Today's Ivory Snow. | 0:56 |
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