P&G: Ivory Snow, 1960s
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| Narrator | Bob Harder has rough hands | 0:01 |
| and a baby in diapers. | 0:03 | |
| So we asked him, rough hands and all, | 0:04 | |
| to test diapers for softness. | 0:06 | |
| Ivory Snow washed diapers, and detergent washed diapers. | 0:08 | |
| Bob | This pile. It's much softer. | 0:11 |
| Narrator | And the tag says? | 0:13 |
| Bob | Today's Ivory Snow with built-in fabric softener. | 0:15 |
| Hey Maggie. | 0:17 | |
| Narrator | No detergent gives you extra softness | 0:18 |
| for safety plus Ivory Snow purity and mildness. | 0:20 | |
| - | If my rough hands can feel the difference, | 0:23 |
| you know Maggie can. | 0:25 | |
| Narrator | Get Today's Ivory Snow | 0:27 |
| with built-in fabric softener. | 0:28 |
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