P&G: Ivory Snow, 1960s
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| Spokeswoman | Phil Millsap has rough hands | 0:01 |
| and a baby in diapers. | 0:03 | |
| So we ask him, rough hands and all, | 0:05 | |
| to test diapers for softness. | 0:06 | |
| Ivory Snow washed diapers and detergent washed diapers. | 0:08 | |
| Phil | This one's softer, the left. | 0:11 |
| Spokeswoman | And the tag says? | 0:13 |
| Phil | Today's Ivory Snow, with built-in fabric softener. | 0:14 |
| Ivory Snow, son! | 0:17 | |
| (baby cooing) | 0:18 | |
| Spokeswoman | No detergent gives you extra softness | 0:19 |
| for safety plus Ivory Snow purity, and mildness. | 0:21 | |
| - | If my rough hands can tell a difference, | 0:24 |
| Billy sure can. | 0:25 | |
| Spokeswoman | Get today's Ivory Snow | 0:27 |
| with built-in fabric softener. | 0:28 |
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