P&G: Ivory Snow, 1960s
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| (engine rumbling) | 0:01 | |
| (metal clanging) | 0:03 | |
| (engine revving) | 0:06 | |
| - | I'm Bill Millsap. | 0:09 |
| I took a test for Ivory Snow recently | 0:11 | |
| with my little boy, Bill Junior. | 0:12 | |
| That's when this picture was taken | 0:14 | |
| I proved with these rough hands of mine, | 0:17 | |
| that Ivory Snow gets Billy's diapers | 0:19 | |
| softer than detergents can. | 0:20 | |
| - | Mr. Millsap's going to decide | 0:22 |
| which diapers are softer. | 0:24 | |
| The pile washed in today's Ivory Snow | 0:25 | |
| with built-in fabric softener, | 0:27 | |
| or those washed in a leading detergent. | 0:29 | |
| - | This one's softer, the left! | 0:32 |
| (Billy Junior giggles) | 0:35 | |
| Woman | And the tag says? | 0:35 |
| - | Today's Ivory Snow with built-in fabric softener! | 0:36 |
| Ivory Snow, Willy! | 0:39 | |
| (Billy Junior giggles) | 0:40 | |
| Woman | No detergent gives you extra softness | 0:41 |
| for safety, plus Ivory Snow purity and mildness. | 0:43 | |
| Protect your baby's skin from rubbing and chafing | 0:47 | |
| with diapers this soft. | 0:49 | |
| - | If my rough hands can tell the difference, | 0:51 |
| Billy sure can! | 0:52 | |
| Woman | Get today's Ivory Snow | 0:54 |
| with built-in fabric softener. | 0:55 | |
| More baby doctors recommend it. | 0:57 |
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