P&G: Ivory Snow, 1960s
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| (saw buzzing) | 0:02 | |
| (machine whirring) | 0:05 | |
| - | My name is Steve Sperber | 0:10 |
| and I have a little boy named Tim. | 0:11 | |
| I've got a picture of him right here. | 0:12 | |
| That was the day I passed the Ivory Snow test. | 0:14 | |
| I could tell, even with these rough hands, | 0:16 | |
| that Ivory Snow gets Tim's diapers softer | 0:19 | |
| than detergents can. | 0:20 | |
| - | We've asked Mr. Sperber to tell us | 0:23 |
| which diapers feel softer. | 0:25 | |
| The pile washed in today's Ivory Snow with built in | 0:26 | |
| fabric softener, or those washed in a leading detergent. | 0:29 | |
| - | This pile feels definitely softer. | 0:34 |
| Woman | Read the tag please. | 0:35 |
| Man | Today's Ivory Snow with built-in fabric softener. | 0:37 |
| Would you believe it Timmy? | 0:40 | |
| (baby babbles) | 0:41 | |
| Woman | Right. | 0:42 |
| No detergent gives you extra softness for safety. | 0:43 | |
| Plus Ivory Snow purity and mildness. | 0:45 | |
| Protect your baby from rubbing and chafing | 0:48 | |
| with diapers this soft. | 0:50 | |
| - | If my rough hands can tell a difference, | 0:51 |
| you can bet little Tim can. | 0:53 | |
| Woman | Get today's Ivory Snow with built-in | 0:55 |
| fabric softener. | 0:57 | |
| More baby doctors recommend it. | 0:58 |
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