P&G: Ivory Snow, 1960s
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| (baby cooing) | 0:00 | |
| - | She smiled at me. | 0:01 |
| [Female Speaker] Mm. She thinks you're getting pretty good | 0:03 | |
| with those diapers. | 0:04 | |
| [Male Speaker] She's right. | 0:05 | |
| Hmm, soft diapers. | 0:07 | |
| [Female Speaker] Ivory Snow. | 0:09 | |
| [Male Speaker] Ivory Snow. | 0:10 | |
| [Female Speaker] Today's Ivory Snow, it's special. | 0:11 | |
| [Male Speaker] Oh? | 0:14 | |
| [Female Speaker] See, with built-in fabric softener. | 0:15 | |
| - | That's good. | 0:17 |
| [Female Speaker] That's great. | 0:18 | |
| (baby cooing) | 0:19 | |
| [Female Speaker] It means all that extra softness | 0:20 | |
| is built right into the soap, | 0:21 | |
| along with all the other goodies | 0:23 | |
| that make Ivory Snow, Ivory Snow. | 0:25 | |
| - | How's that? | 0:28 |
| [Female Speaker] Oh, you know, Ivory purity and mildness. | 0:29 | |
| No detergent gives you all that, | 0:32 | |
| even when you add a fabric softener, | 0:33 | |
| and Ivory Snow puts the softness where it counts. | 0:35 | |
| [Male Speaker] Here. | 0:38 | |
| [Female Speaker] Right next to her skin, | 0:39 | |
| to protect her from rubbing and chafing. | 0:41 | |
| - | Protection huh? | 0:44 |
| With built-in fabric softener. | 0:45 | |
| No wonder you're very big on Ivory Snow. | 0:48 | |
| [Female Speaker] Well, Ivory Snow is very big on softness | 0:51 | |
| and very soft on baby. | 0:54 | |
| (baby cooing) | 0:55 | |
| [Announcer] That's today's Ivory Snow | 0:56 | |
| with built-in fabric softener. | 0:57 |
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