P&G: Ivory Snow, 1960s
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| Saleswoman | Which one, Mrs. Donnelly? | 0:01 |
| Mrs. Donnelly | Well, ah, this one's softer! | 0:03 |
| Saleswoman | Are you sure? | 0:05 |
| Mrs. Donnelly | Yes, this diaper feels much softer | 0:06 |
| than the others. | 0:08 | |
| Saleswoman | Let's see which one you picked. | 0:09 |
| Lights please! | 0:10 | |
| What does the tag say? | 0:13 | |
| - | New Soft-Scented Ivory Snow. New Ivory Snow? | 0:15 |
| - | Mm-hmm, see? With built-in fabric softener. | 0:19 |
| - | No wonder I picked the Ivory Snow Diaper. | 0:23 |
| These detergent diapers couldn't be as soft. | 0:26 | |
| - | Right. With detergents, you add fabric softeners, | 0:28 |
| but with new, improved Ivory Snow, | 0:32 | |
| not only do you get extra softness, but also the purity | 0:35 | |
| and mildness that Ivory Snow is famous for. | 0:37 | |
| Even in the dark, an Ivory Snow diaper feels softer | 0:40 | |
| and extra softness means extra protection | 0:43 | |
| from rubbing and chafing. | 0:46 | |
| New, improved Ivory Snow with built-in fabric softener | 0:48 | |
| gets diapers so much softer than detergents. | 0:52 | |
| You can pick them in the dark. | 0:54 | |
| New Ivory Snow with built-in fabric softener. | 0:56 |
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