P&G: Ivory Snow, 1960s
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| Wife | You're getting good at that. | 0:00 |
| - | Mm. Soft diapers. | 0:01 |
| Wife | Ivory snow diapers. | 0:03 |
| - | Ivory snow? They're very big on softness, | 0:05 |
| aren't they? | 0:07 | |
| Wife | And very soft on babies, especially now. | 0:08 |
| - | Now? | 0:11 |
| Wife | This is the new soft scented Ivory Snow. | 0:12 |
| See? With built-in fabric softener. | 0:15 | |
| Husband | That's good? | 0:17 |
| Wife | That's great. It means the extra softness | 0:19 |
| is built right into the soap. Along with all of | 0:21 | |
| the other goodies that make Ivory Snow, Ivory Snow. | 0:24 | |
| - | How's that? | 0:27 |
| Wife | Oh you know, Ivory purity and mildness, | 0:28 |
| no detergent gives you all that, even when you | 0:31 | |
| add a fabric softener, and Ivory Snow | 0:33 | |
| puts the softness where it counts. | 0:37 | |
| - | Here. | 0:38 |
| Wife | Right next to his skin, | 0:39 |
| to protect him from rubbing and chafing. | 0:41 | |
| - | Protection huh? With built in fabric softener. | 0:44 |
| So they've improved Ivory Snow. That's sort of | 0:47 | |
| like improving motherhood. | 0:51 | |
| (Wife laughs) | 0:52 | |
| Narrator | New, improved Ivory Snow, | 0:53 |
| with a built in fabric softener. | 0:54 | |
| Very big on softness, very soft on babies. | 0:56 |
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