P&G: Ivory Snow, 1960s
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| ♪ Do do do, do do do ♪ | 0:02 | |
| ♪ Soft as a whisper ♪ | 0:05 | |
| ♪ Soft as a kitten ♪ | 0:06 | |
| ♪ Could anything else be as soft as this? ♪ | 0:08 | |
| ♪ Soft as a baby, head to toe ♪ | 0:10 | |
| ♪ Our diapers washed in Ivory Snow ♪ | 0:13 | |
| Announcer | There's good news in today's Ivory Snow. | 0:17 |
| A built-in fabric softener that gets diapers | 0:20 | |
| so soft, they actually help protect your baby's skin. | 0:22 | |
| ♪ There's a fabric softener built right in ♪ | 0:26 | |
| ♪ To protect your baby's tender skin ♪ | 0:29 | |
| ♪ Instead of diapers that rubs their cheeks ♪ | 0:33 | |
| ♪ Ivory Snow makes them soft and safe ♪ | 0:36 | |
| Announcer | No wonder more baby doctors recommend it. | 0:39 |
| No detergent can match the softness | 0:42 | |
| of pure, mild Ivory Snow. | 0:44 | |
| It's the softness that tells you his diapers are safe. | 0:46 | |
| ♪ There's a fabric softener built right in ♪ | 0:50 | |
| ♪ To protect your baby's tender skin ♪ | 0:53 | |
| Announcer | Today's Ivory Snow. | 0:57 |
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