P&G: Ivory Snow, 1960s
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| Narrator | We asked Mrs. Sandra Young | 0:02 |
| to come to our TV studio and help us prove | 0:03 | |
| that a diaper washed in Ivory Snow | 0:05 | |
| feels as soft as sterilized cotton. | 0:08 | |
| - | All right, Sandra, we're gonna rub your cheeks | 0:11 |
| with sterilized cotton and a diaper | 0:12 | |
| that has been washed in Ivory Snow. | 0:13 | |
| - | Okay. | 0:16 |
| Man | Which is softer? | 0:22 |
| - | Do it again. | 0:25 |
| I believe it's this one. | 0:29 | |
| Man | Look. | 0:31 |
| - | Oh, that's crazy. | 0:32 |
| I chose the diaper. | 0:34 | |
| Narrator | She said she'd always known | 0:36 |
| that Ivory Snow was safe and got things softer | 0:37 | |
| than detergent, | 0:39 | |
| but soft as sterilized cotton, who would have believed it? | 0:40 | |
| Well, Curity does. | 0:44 | |
| They make these stretch diapers | 0:45 | |
| and new pre-fold stretch diapers, | 0:46 | |
| and recommend using pure, mild Ivory Snow | 0:49 | |
| to keep them soft and in shape. | 0:51 | |
| Remember, for diapers that feel as soft | 0:53 | |
| as sterilized cotton, | 0:55 | |
| try Ivory Snow. | 0:57 | |
| Curity recommends it. | 0:58 |
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