P&G: Ivory Snow, 1960s
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| - | What the? What's that over that baby? | 0:05 |
| Is that baby powder? That's strange. | 0:09 | |
| Narrator | Nothing strange officer. | 0:13 |
| You see this baby's diapers were washed in Ivory Snow. | 0:14 | |
| And Ivory Snow makes diapers behave like they've been | 0:18 | |
| sprinkled with baby powder. Makes them baby powder safe. | 0:22 | |
| Officer | You're putting me on. | 0:25 |
| Narrator | No, Ivory Snow works like baby powder | 0:27 |
| to help protect against diaper irritation. | 0:30 | |
| Officer | Okay. But where's the can over this baby? | 0:33 |
| Narrator | Well, his mother uses detergent, | 0:36 |
| and detergents cannot make a diaper baby powder safe. | 0:38 | |
| Feel it. Now feel the Ivory Snow diaper. | 0:41 | |
| Every fiber is so soft and smooth, | 0:46 | |
| you know it's baby powder safe. | 0:48 | |
| - | Hey golly, there is a difference. | 0:50 |
| Narrator | Mothers, if you want your baby's diapers | 0:52 |
| to be baby powder safe, wash them in Ivory Snow. | 0:54 |
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