P&G: Ivory Snow, 1960s
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| Mrs. Masterson | This is one baby | 0:01 |
| I'll never have to say goodbye to. | 0:02 | |
| Narrator | When you did volunteer work | 0:04 |
| in foundling homes, Mrs. Masterson, | 0:05 | |
| you must've seen many babies come and go. | 0:07 | |
| - | Oh yes, but I never dared to fall in love with one. | 0:10 |
| Narrator | And now, you've got your own. | 0:13 |
| - | Ah, it's like my prayer's been answered. | 0:15 |
| Narrator | Your experience with babies | 0:17 |
| certainly included Ivory Snow. | 0:18 | |
| - | Oh yes, I'm very careful to avoid diaper irritation. | 0:20 |
| Narrator | Right. Ivory Snow's mild, like floating ivory. | 0:24 |
| Doesn't leave anything irritating in diapers. | 0:27 | |
| - | Leaves them clean and white, too, | 0:30 |
| just heaps softer than with detergents. | 0:31 | |
| Even the Carter people who made this darlin' layette set | 0:35 | |
| suggest Ivory Snow for washing. | 0:37 | |
| Narrator | Cute outfit. | 0:40 |
| Mrs. Masterson | Mm-hm, it's called (indistinct). | 0:41 |
| Saque, | 0:43 | |
| panty, | 0:45 | |
| bootie | 0:46 | |
| and a matching bonnet! | 0:47 | |
| It's adorable | 0:50 | |
| and comfy. | 0:51 | |
| Narrator | Carters believes in comfort. Safety too. | 0:53 |
| For layettes, they love Ivory Snow. | 0:55 | |
| Mrs. Masterson | Shows they're smart. | 0:58 |
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