P&G: Ivory Snow, 1960s
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| - | Mrs. Jones! | 0:02 |
| Mrs. Jones | Hi, Alex. | 0:04 |
| - | I brought you flowers for your baby. | 0:05 |
| Mrs. Jones | Flowers? | 0:08 |
| - | Mommy said he's sick. | 0:10 |
| Mrs. Jones | My baby? | 0:12 |
| Alex | Mommy says he has | 0:13 |
| diaper irritation. | 0:15 | |
| Mrs. Jones | Diaper irritation? | 0:17 |
| Well, that was before. | 0:19 | |
| Now I'm washing diapers with the right soap. | 0:20 | |
| Alex | This? | 0:23 |
| Mrs. Jones | Not detergent, Ivory Snow. | 0:24 |
| Alex | Got a baby on it! | 0:26 |
| Mrs. Jones | Ivory Snow is special for babies. | 0:28 |
| Like bottles and formulas, | 0:30 | |
| helps keep babies safe. | 0:32 | |
| Alex | How come it helps diapers? | 0:33 |
| Mrs. Jones | Well, it doesn't leave anything | 0:35 |
| irritating in them. | 0:37 | |
| Makes them a lot softer than detergents. | 0:38 | |
| - | Why? | 0:40 |
| Mrs. Jones | Cause Ivory Snow is pure. | 0:41 |
| Mild, like floating ivory. | 0:43 | |
| Gets everything he wears clean, white, | 0:45 | |
| extra safe. | 0:47 | |
| Alex | He's not sick? | 0:48 |
| Mrs. Jones | No. | 0:50 |
| - | You don't know a baby who is, do you? | 0:51 |
| Narrator | If you do, tell them more | 0:54 |
| baby doctors recommend Ivory Snow for baby's wash | 0:56 | |
| than any other product. | 0:59 |
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