P&G: Ivory Snow, 1960s
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| (baby toy crying) | 0:01 | |
| Mother | Goodness, your baby cries a lot. | 0:02 |
| - | She's a crybaby, Mommy. | 0:04 |
| Mother | My first baby was like that. | 0:07 |
| Not this one though. | 0:09 | |
| - | Who was your first baby? | 0:10 |
| Mother | You, honey. | 0:12 |
| - | Why did I cry? | 0:14 |
| Mother | Oh, your diapers irritated you. | 0:15 |
| Now I'm washing them with the right soap. | 0:17 | |
| - | This? | 0:19 |
| Mother | Not detergent. | 0:20 |
| Ivory Snow. | 0:22 | |
| - | Look at the baby. | 0:23 |
| Mother | Ivory Snow's special for babies, | 0:25 |
| like bottles and formulas. | 0:27 | |
| Helps keep babies safe. | 0:29 | |
| - | How come? | 0:31 |
| Mother | It's pure, mild. | 0:32 |
| Like floating ivory. | 0:34 | |
| Doesn't leave anything irritating in diapers. | 0:35 | |
| - | Feels soft. | 0:38 |
| Mother | Ivory Snow gets everything he wears lots softer. | 0:40 |
| Clean and white, too. | 0:43 | |
| Extra safe. | 0:45 | |
| - | Why didn't you have Ivory Snow diapers for me? | 0:46 |
| Mother | Just didn't know enough, honey. | 0:49 |
| - | You could have asked your mommy. | 0:51 |
| Narrator | Or your doctor. | 0:53 |
| More baby doctors recommend Ivory Snow for babies wash | 0:55 | |
| than any other washing product. | 0:58 |
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