P&G: Ivory Snow, 1960s
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| Announcer | Mrs. Shore's had four children | 0:01 |
| in only two years. | 0:03 | |
| - | Know how it's done? | 0:05 |
| You have twins. | 0:07 | |
| Announcer | Must be lots of work, Mrs. Shore. | 0:08 |
| - | Yes, but well, I'm still crazy about children. | 0:10 |
| Announcer | Even with all those diapers? | 0:13 |
| Catherine | 250 a week. | 0:16 |
| Announcer | But I see you use Ivory Snow. | 0:18 |
| - | My practical side. | 0:21 |
| With four in diapers I can't afford diaper irritation. | 0:23 | |
| Announcer | You're safe with Ivory Snow. | 0:26 |
| It can't leave anything irritating in diapers. | 0:28 | |
| - | Mm. Leaves them soft. | 0:30 |
| Even the makers of these play clothes | 0:33 | |
| recommend Ivory Snow for washing them. | 0:35 | |
| Announcer | Hanes Knitting Company makes those. | 0:37 |
| - | They're called stretch terry cloth coveralls, | 0:39 |
| and boy, the time this one-sided snapping saves me. | 0:42 | |
| Announcer | Those convertible toes are handy. | 0:46 |
| Catherine | Cover them up or let them free. | 0:48 |
| Announcer | You get extra growing room too. | 0:50 |
| The Hanes Knitting Company is practical and safety minded. | 0:53 | |
| That's why they recommend Ivory Snow. | 0:56 |
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