P&G: Ivory Snow, 1960s
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| Narrator | Honey, do you like your new brother? | 0:02 |
| - | Yes. This family has enough girls already. Five. | 0:04 |
| Narrator | Yes. After five girls, | 0:09 |
| a miracle happened at the Vanacore's. A boy. | 0:10 | |
| He kind of put you back in the diaper business again, | 0:14 | |
| Mrs. Vanacore. | 0:16 | |
| - | Who cares? I'm doing a better job on them anyhow. | 0:17 |
| I'm using Ivory Snow. | 0:21 | |
| Narrator | Not taking a chance with that precious boy, eh? | 0:22 |
| - | Uh uh. See, he hasn't chafed. The others sometimes were. | 0:25 |
| - | Well Ivory Snow's mild, like floating ivory. | 0:29 |
| Leaves nothing to irritate. | 0:33 | |
| - | Even the people who made these baby clothes recommend | 0:35 |
| washing them in Ivory Snow. It gets them soft | 0:37 | |
| and clean too. Trimfit calls these stretch top knits. | 0:41 | |
| Narrator | Cute. | 0:46 |
| - | And watch, they grow right with him. Safe too. Can't bind. | 0:47 |
| Narrator | Trimfit, who make stretch baby wear, | 0:52 |
| believes in safety. They recommend Ivory Snow. | 0:54 | |
| Safest possible soap mothers can use. | 0:58 |
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