P&G: Ivory Snow, 1960s
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| Narrator | This is the world's most precious baby. | 0:01 |
| (both laughing) | 0:03 | |
| This, the happiest laughter. | 0:05 | |
| Mrs. Barrett waited 11 years for her firstborn. | 0:07 | |
| - | He's all I ever dreamed he's be. | 0:11 |
| Narrator | I see he has everything. | 0:15 |
| Diana | Everything they recommend. | 0:16 |
| Narrator | Including Ivory Snow for baby wash. | 0:18 |
| Diana | Even the people who made | 0:21 |
| these diapers recommended it. | 0:22 | |
| Narrator | Ivory Snow can't leave anything irritating | 0:24 |
| in diapers, it's mild, like floating Ivory. | 0:26 | |
| - | I feel safer with it. | 0:29 |
| Clean, soft, sweet. | 0:32 | |
| Narrator | That's the new Curity stretch weave. | 0:34 |
| Makes diapering easier. | 0:36 | |
| Diana | Mm-hmm, they're smoother fitting | 0:37 |
| than ordinary diapers, but what's wonderful, look. | 0:39 | |
| More stretch after washing. | 0:44 | |
| They don't bind him. | 0:47 | |
| Narrator | Well, Curity who makes stretch weave diapers | 0:48 |
| is against anything that chafes or isn't safe and mild. | 0:50 | |
| That's why they recommend Ivory Snow. | 0:54 | |
| Diana | (chuckles) I'm with them. | 0:56 |
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