P&G: Ivory Snow, 1960s
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| Announcer | Honey, do you like your new brother? | 0:01 |
| - | Yes, this family has enough girls already. | 0:03 |
| Five. | 0:07 | |
| Announcer | Yes. After five girls, | 0:08 |
| a miracle happened at the Vanacore's. | 0:09 | |
| A boy. | 0:11 | |
| He kind of put you back | 0:13 | |
| in the diaper business again, Mrs. Vanacore. | 0:14 | |
| - | Who cares? | 0:16 |
| I'm doing a better job on them anyhow. | 0:17 | |
| I'm using Ivory Snow. | 0:20 | |
| Announcer | Not taking a chance | 0:21 |
| with that precious boy, huh? | 0:22 | |
| Mrs. Vanacore | Uh uh. | 0:23 |
| See, he isn't chaffed. | 0:25 | |
| The others sometimes were. | 0:27 | |
| Announcer | Well, Ivory Snow is mild, | 0:28 |
| like floating ivory. | 0:30 | |
| Leaves nothing to irritate. | 0:32 | |
| - | Even the people who made these baby clothes | 0:34 |
| recommend washing them in Ivory Snow. | 0:36 | |
| It gets them soft and clean too. | 0:38 | |
| Trimfit calls these stretch tart knits. | 0:42 | |
| Announcer | Hmm, cute. | 0:44 |
| - | And watch, they grow right with him. | 0:46 |
| Safe too, can't bind. | 0:49 | |
| - | Trimfit, who make stretch baby wear, | 0:51 |
| believes in safety. | 0:53 | |
| They recommend Ivory Snow. | 0:55 | |
| Safe as possible soap mothers can use. | 0:57 |
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