P&G: Ivory Snow, 1960s
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| - | Baby, hold still. | 0:01 |
| Gotta listen to your heart. | 0:03 | |
| Mother | Honey, babies are too new | 0:05 |
| and tender to play with. | 0:07 | |
| - | I know about babies. I'm a doctor. | 0:08 |
| Mother | Well, doctor, know about washing diapers? | 0:12 |
| - | Sure, here's soap. | 0:14 |
| Mother | Ivory Snow, Doctor, not detergent. | 0:16 |
| - | Why? | 0:19 |
| Mother | You know we boil bottles and measure formulas | 0:20 |
| to keep baby safe, want the safest kind of soap, too. | 0:22 | |
| - | Don't know about safe yet. | 0:25 |
| Mother | Means Ivory Snow can't leave anything in diapers | 0:27 |
| to hurt her. | 0:29 | |
| - | How come? | 0:30 |
| Mother | It's mild, like your floating ivory. | 0:31 |
| - | Oh. | 0:34 |
| Mother | And feel how soft it gets diapers. | 0:35 |
| Lot softer than detergents. | 0:38 | |
| Boy | Yep, feels good and soft. | 0:39 |
| Mother | And good and clean, too. | 0:42 |
| Just makes sense to use Ivory Snow, right, Doctor? | 0:45 | |
| - | It sounds right to me. | 0:49 |
| Narrator | And you know, more real baby doctors recommend | 0:50 |
| Ivory Snow for babies' wash than any other washing product. | 0:54 |
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