P&G: Ivory Snow, 1960s
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| [Henry] I'm gonna put it on him. | 0:02 | |
| - | I made it. | 0:04 |
| [Female Speaker] Hey, he's too young and tender | 0:05 | |
| for decorations. | 0:07 | |
| - | But I made it for him. | 0:09 |
| [Female Speaker] I know sweetie. | 0:11 | |
| Come on, let's get the soap for his diapers. | 0:12 | |
| [Henry] I'll get it, I'll get it. | 0:15 | |
| [Female Speaker] Not detergent, Ivory Snow. | 0:17 | |
| (box thudding) | 0:20 | |
| - | This is baby soap, silly. | 0:21 |
| [Henry] Why? | 0:23 | |
| [Female Speaker] Have to keep baby safe, Henry. | 0:24 | |
| Boil bottles, measure formulas, | 0:27 | |
| use the safest kind of soap too. | 0:29 | |
| - | Ivory Snow's safe in babies. | 0:31 |
| [Female Speaker] Mm-hm. | 0:34 | |
| It's mild like floating Ivory. | 0:35 | |
| Can't leave anything in diapers to hurt him. | 0:37 | |
| [Henry] It gets them soft. | 0:40 | |
| [Female Speaker] Softer than detergents, | 0:42 | |
| and good and clean. | 0:43 | |
| - | See Henry, boys don't know anything. | 0:46 |
| - | Then why'd mom get a baby boy? | 0:49 |
| [Announcer] Boy or girl, | 0:52 | |
| when it comes to babies' wash, | 0:53 | |
| more baby doctors recommend Ivory Snow | 0:54 | |
| than any other washing product. | 0:57 |
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