P&G: Ivory Snow, 1960s
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| - | Mom, why is Sally always playing with that silly thing? | 0:01 |
| Mom | It's soft. | 0:05 |
| - | Well it's silly. | 0:06 |
| - | She likes soft things. | 0:08 |
| (Mom kisses Sally) | 0:10 | |
| Baby skin's tender, you know. | 0:11 | |
| That's why I wash everything Sally wears | 0:13 | |
| with Ivory Snow. | 0:17 | |
| (Sally coos) | ||
| - | What's it do? | 0:19 |
| Mom | Well it's so pure and mild, | 0:20 |
| it gets diapers and things soft, safe for her. | 0:22 | |
| - | If that's Ivory Snow, | 0:25 |
| so why are you washing my grown up clothes with it. | 0:27 | |
| Mom | Well, if it's safe enough for baby's wash, | 0:30 |
| I know it'll be gentle to all our special things. | 0:32 | |
| Boy | What's special? | 0:36 |
| - | My blouse and lingerie, for instance. | 0:37 |
| Ivory snow helps them stay pretty. | 0:40 | |
| - | [Boy} Oh. | 0:42 |
| - | Ivory Snow gets woolens much softer than detergents can, | 0:44 |
| makes them feel better. | 0:48 | |
| - | Think an Ivory Snow bath would make him feel better? | 0:50 |
| - | [Announcer} Wonderful Ivory Snow, | 0:54 |
| safest possible soap for baby's wash, | 0:55 | |
| your special washables too. | 0:58 |
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