P&G: Ivory Snow, 1960s
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| (soft grinding) | 0:01 | |
| Mother | Suzie, what are you doing? | 0:03 |
| - | Gonna blow bubbles for that baby. | 0:05 |
| Mother | Babies are delicate, honey. | 0:08 |
| You'll get suds all over her! | 0:09 | |
| Suzie | It's just soap! | 0:11 |
| Mother | Detergent? | 0:14 |
| But that isn't even baby soap, Suzie. | 0:15 | |
| Her things get Ivory Snow. | 0:18 | |
| - | They do? | 0:20 |
| Mother | Sure. | 0:21 |
| You know, mommy does lots of things to keep baby safe. | 0:22 | |
| Want the safest kind of soap, too. | 0:26 | |
| Suzie | Why? | 0:28 |
| Mother | 'Cause baby's skin's new and tender. | 0:29 |
| - | And wrinkly! | 0:31 |
| Mother | That's right, Suzie, | 0:33 |
| and Ivory Snow doesn't leave anything in diapers | 0:34 | |
| to hurt her. | 0:37 | |
| - | Not even the wrinkles? | 0:38 |
| Mother | Nope. | 0:40 |
| It's mild, Like your Floating Ivory. | 0:41 | |
| Gets diapers clean, and lots softer than detergents could. | 0:43 | |
| - | Can I have some Ivory Snow? | 0:47 |
| Mother | Why? | 0:49 |
| - | So I can blow some safe bubbles. | 0:50 |
| Announcer | See why more baby doctors | 0:53 |
| recommend Ivory Snow for baby's wash | 0:55 | |
| than any other washing product. | 0:57 |
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