P&G: Ivory Snow, 1960s
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| (baby babbles) | 0:01 | |
| - | Wait a minute, Susie! | 0:02 |
| You're not quite dressed yet. | 0:03 | |
| Susie's learning to creep and as a registered nurse | 0:05 | |
| I know that means clothes and diapers | 0:08 | |
| rub tender skin more than usual. | 0:10 | |
| So it's important to keep everything soft and safe | 0:13 | |
| (baby babbles) | 0:15 | |
| with Ivory Snow. | ||
| Washing with Ivory Snow is like washing with floating ivory. | 0:17 | |
| So mild, it cleans ivory safe. | 0:21 | |
| Never leaves harsh deposits. | 0:24 | |
| Gets diapers and baby wash far softer than detergents do. | 0:26 | |
| People who make baby clothes agree. | 0:29 | |
| Like Thomas, | 0:32 | |
| who makes these very feminine lace trim corduroys. | 0:32 | |
| They're sturdy enough for the most active baby. | 0:36 | |
| And see? These make diapering a snap. | 0:38 | |
| This coat and hat goes with Suzy's overalls | 0:42 | |
| and on every Thomas package, | 0:45 | |
| a picture of Ivory Snow. | 0:47 | |
| That's because Thomas recommends Ivory Snow. | 0:49 | |
| The safest possible soap for all baby things. | 0:52 |
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