P&G: Ivory Snow, 1960s
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| - | Mommy, can Mrs. Jones borrow some soap to wash blankets? | 0:01 |
| - | Certainly can. | 0:05 |
| Daughter | I'll bring some over, bye. | 0:06 |
| - | Take the Ivory Snow honey. | 0:09 |
| - | But that's what you wash baby's diapers with? | 0:11 |
| - | Sure, his skins tender and Ivory Snow | 0:14 |
| leaves diapers soft and safe for him. | 0:17 | |
| - | Well you don't have to save some blankets. | 0:20 |
| - | If you want them to stay fluffy, you do. | 0:22 |
| Ivory Snow is mild and pure, | 0:25 | |
| so it leaves woolens much softer than detergents. | 0:28 | |
| Feel the sweater. | 0:31 | |
| - | It's soft. | 0:33 |
| Mother | I use Ivory Snow for my lingerie too. | 0:35 |
| Daughter | Why? | 0:38 |
| Mother | If it's safe enough for babies wash, | 0:39 |
| we know it'll be nice and gentle with our special things. | 0:41 | |
| - | But mommy... | 0:44 |
| - | Hmm? | 0:45 |
| - | do I have to tell Mrs. Jones all that? | 0:46 |
| - | No, just give her the Ivory Snow. | 0:49 |
| Announcer | Wonderful Ivory Snow, | 0:53 |
| safest possible soap for babies things, | 0:55 | |
| for your special washables too. | 0:57 |
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