P&G: Ivory Snow, 1960s
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| (stair dragging) | 0:01 | |
| Mother | Judy, what are you doing? | 0:02 |
| - | Just helping. | 0:03 |
| Mother | Don't get that laundry mixed up. | 0:05 |
| The nice things are all separated. | 0:06 | |
| Wait for me. | 0:08 | |
| - | Mommy's blouse and slip and lots of pretty things. | 0:09 |
| And now, the soap. | 0:14 | |
| Mother | Judy, I said wait. | 0:16 |
| - | I didn't mix them up. | 0:18 |
| - | Oh, and detergent. | 0:20 |
| - | You use it. | 0:21 |
| - | Not for my nicer things. | 0:22 |
| They get Ivory Snow. | 0:24 | |
| - | Oh. | 0:26 |
| - | If we're being careful with our pretty clothes | 0:27 |
| washing them separate and all, | 0:29 | |
| it just makes sense to use Ivory Snow. | 0:31 | |
| It's safe. | 0:33 | |
| - | Why? | 0:34 |
| - | 'Cause it's mild, | 0:36 |
| like you're floating Ivory. | 0:36 | |
| You know, cleans nice and gentle, | 0:39 | |
| helps keep things pretty. | 0:41 | |
| - | Like your dress? | 0:43 |
| - | Uh-huh. | 0:44 |
| And sweaters are much softer than with detergents. | 0:45 | |
| - | Yeah. | 0:48 |
| - | See why you should use Ivory Snow? | 0:49 |
| - | Uh-huh, so you won't get mad. | 0:51 |
| (Mother chuckles) | 0:53 | |
| Announcer | Hand or machine-washing, | 0:54 |
| it's not special care | 0:55 | |
| unless you use safe, gentle Ivory Snow. | 0:56 |
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