P&G: Ivory Snow, 1960s
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| (knocking) | 0:01 | |
| - | Mrs. Palmith! | 0:02 |
| Woman | Oh, hi Betsy. | 0:03 |
| - | Can mommy borrow some soap? | 0:05 |
| - | Sure, what she washing? | 0:07 |
| - | My best petticoat and her new blouse. | 0:09 |
| - | Then you want this. | 0:11 |
| - | Nuh-uh, Mommy uses that. | 0:12 |
| - | Detergent for nice things? | 0:15 |
| But doesn't she wash them separate from ordinary laundry? | 0:17 | |
| - | Sure, she's real careful with the nice things. | 0:20 |
| - | Well, it's not being real careful with nighties and slips | 0:23 |
| if you don't use Ivory Snow. | 0:25 | |
| Helps them stay pretty. | 0:27 | |
| - | Oh, my Ivory (indistinct). | 0:28 |
| - | Well, my Ivory Snow is mild like yours, | 0:32 |
| So it cleans nice and safe. | 0:34 | |
| Mama, You'll love it. | 0:36 | |
| Here, feel my blanket. | 0:38 | |
| - | Hmm, soft! | 0:40 |
| - | Tell mommy, | 0:42 |
| woolens are always softer with Ivory Snow. | 0:43 | |
| - | My daddy's right. | 0:46 |
| - | Right? | 0:48 |
| - | You do know it all. | 0:50 |
| Spokesperson | Hand or machine washing, | 0:53 |
| it's not special care | 0:55 | |
| unless you use safe, gentle Ivory Snow. | 0:56 |
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