P&G: Ivory Snow, 1960s
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| - | Hi, Susie. | 0:01 |
| My surprise came. | 0:02 | |
| - | What'd you get? | 0:04 |
| - | A baby brother. | 0:05 |
| I wanted a bike. | 0:07 | |
| Oh, a baby's a lot of special. | 0:09 | |
| Susie | How come? | 0:12 |
| Billy | Gotta cook his bottles | 0:13 |
| and save his diapers in a pail | 0:15 | |
| and wash 'em in that. | 0:18 | |
| Susie | That? | 0:20 |
| Billy | No, silly. That. | 0:21 |
| Ivory Snow. | 0:23 | |
| Susie | Why? | 0:24 |
| Billy | Mommy says baby's gotta have safe diapers. | 0:25 |
| Susie | What's "safe"? | 0:29 |
| Billy | It's what don't leave anything | 0:30 |
| in his diaper to hurt him. Don't you know? | 0:32 | |
| - | I know babies are soft. I touched one once. | 0:35 |
| Billy | Ivory Snow gets diapers soft. See? | 0:39 |
| And clean too. | 0:43 | |
| - | Billy, my mommy says | 0:45 |
| I'm getting a surprise soon. | 0:46 | |
| - | Oh, boy! | 0:49 |
| - | Yeah, I hope it's roller skates. | 0:50 |
| Narrator | Moral: Ivory Snow belongs in a baby's world | 0:53 |
| of special care for safest diapers possible. | 0:56 |
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