P&G: Ivory Snow, 1960s
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| (blocks crashing) | 0:01 | |
| - | Ah, Mom! Look what he did now. | 0:02 |
| Mom | Oh, sweetie, he's still a baby. | 0:05 |
| Child | He can walk. | 0:07 |
| Mom | Sure, he's a year old. | 0:08 |
| But he still gets baby food and bottles and diapers. | 0:10 | |
| - | Then make him take a nap. | 0:13 |
| Mom | Come on. Help Mommy wash diapers. | 0:15 |
| Get the soap. | 0:18 | |
| Uh-uh. Not the detergent. | 0:20 | |
| We use Ivory Snow, his special soap. | 0:23 | |
| Child | Why? | 0:25 |
| Mom | His skin's tender. Soap's gotta be safe. | 0:27 |
| - | This stuff's safe? | 0:30 |
| Mom | Ivory Snow? It's the safest soap Mommy can buy. | 0:31 |
| It's like you're Ivory. | 0:35 | |
| Child | Can it float, Mom? | 0:36 |
| - | No. | 0:38 |
| - | Then what good is it? | |
| Mom | Gets diapers clean. | 0:41 |
| Doesn't leave anything to hurt baby's skin. | 0:42 | |
| Feel how soft. | 0:45 | |
| - | Is that all? | 0:47 |
| Mom | What more do you want? | 0:49 |
| Child | Want him to take a nap, that's what. | 0:51 |
| Narrator | Moral: long as he's in diapers, | 0:54 |
| special care includes safe Ivory Snow diapers. | 0:55 |
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