P&G: Ivory Snow, 1960s
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| - | Hi, come to see the baby? | 0:03 |
| - | Sure. | 0:04 |
| - | Cost you a penny. | 0:06 |
| Mom Jerome's here. | 0:08 | |
| - | Hello, Jerome. | 0:09 |
| - | Hello. Where's the baby? | 0:10 |
| - | Got to look at this first. | 0:13 |
| - | Why? | 0:15 |
| - | He came with all this special stuff. | 0:16 |
| Bottles you got to cook. Got his own soap too. | 0:18 | |
| - | That? | 0:22 |
| - | This Jerome, Ivory Snow. | 0:23 |
| It's special for diapers. | 0:25 | |
| - | Why? | 0:27 |
| - | See how new and tender the baby is? | 0:28 |
| - | Yeah | 0:30 |
| - | Well, his diaper should have the safest kind of soap. | 0:31 |
| - | What's safest? | 0:34 |
| - | That's what don't leave anything in diaper to hurt him. | 0:36 |
| Don't you know? | 0:39 | |
| - | With Ivory Snow diapers are really clean and safe | 0:41 |
| feels soft too. | 0:44 | |
| - | Yeah. | 0:45 |
| So that's the baby? | 0:48 | |
| - | That's him! | 0:49 |
| - | Sure isn't much for a penny. | 0:50 |
| - | Moral: Ivory Snow belongs in a baby's world | 0:53 |
| of special care for safest diapers possible. | 0:56 |
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