P&G: Ivory Snow, 1960s
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| - | It's nice to have a man around the house, | 0:01 |
| even with the extra work. | 0:03 | |
| Feeding, bathing, skincare. | 0:05 | |
| As a registered nurse, | 0:07 | |
| I found skincare is less of a problem | 0:08 | |
| when baby clothes are kept safe and soft. | 0:11 | |
| The way Ivory Snow washes them. | 0:14 | |
| Ivory Snow's pure, mild, like floating Ivory. | 0:16 | |
| It can't leave harsh deposits to irritate tender skin. | 0:20 | |
| And it leaves baby things much softer than detergents. | 0:25 | |
| Makers of baby clothes recommend Ivory Snow, | 0:28 | |
| like the Trimfit people, | 0:31 | |
| who invented these stretch cord TotKnits. | 0:32 | |
| Look, stretch coveralls grow with baby and wear so well. | 0:34 | |
| The fabric's non-run, the seams can't split. | 0:39 | |
| Each stretch TotKnit carries a recommendation, | 0:43 | |
| wash in Ivory Snow. | 0:46 | |
| Trimfit knows Ivory Snow is the safest possible soap | 0:48 | |
| for diapers and everything that touches your baby's skin. | 0:51 | |
| Wonderful Ivory Snow | 0:55 |
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