P&G: Ivory Snow, 1960s
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| (bricks fall) | 0:01 | |
| - | Aw, Mom! Look what he did now. | 0:02 |
| Mom | Oh, sweetie, he's still a baby. | 0:05 |
| Boy | He can walk. | 0:07 |
| Mom | Sure, he's a year old, but he still gets baby food | 0:08 |
| and bottles and diapers. | 0:11 | |
| - | So make him take a nap. | 0:13 |
| Mom | Come on, help Mommy wash diapers. | 0:15 |
| Get the soap. | 0:18 | |
| Uh-uh, not the detergent. | 0:20 | |
| We use Ivory Snow, his special soap. | 0:23 | |
| Boy | Why? | 0:25 |
| Mom | His skin's tender. | 0:27 |
| Soap's gotta be safe. | 0:28 | |
| - | This stuff's safe? | 0:30 |
| Mom | Ivory Snow? The safest soap Mommy can buy. | 0:31 |
| It's like your Ivory. | 0:35 | |
| - | Then it's soap, mom? | 0:36 |
| Mom | No. | 0:38 |
| - | Then what good is it? | 0:39 |
| Mom | Gets diapers clean. | 0:41 |
| Doesn't leave anything to hurt baby's skin. | 0:42 | |
| Feel how soft. | 0:46 | |
| Narrator | This week, Ivory Snow has free gifts for baby: | 0:47 |
| toy puppy dog free inside giant size, | 0:50 | |
| toys with other sizes, too. | 0:53 | |
| Hurry, offer's limited. | 0:54 |
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