P&G: Ivory Snow, 1960s
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| (doorbell chimes) | 0:01 | |
| Son | Hi, come to see the baby ? | 0:03 |
| - | Sure. | 0:05 |
| - | It'll cost you a penny. | 0:05 |
| Mom, Jerome's here. | 0:08 | |
| Mom | Hello, Jerome. | 0:10 |
| - | Hello, where's the baby? | 0:11 |
| Son | Gotta look at this first. | 0:13 |
| - | (Jerome) Why? | 0:16 |
| Son | He came in all the special stuff. | 0:16 |
| Bottles you gotta cook, got his own soap too. | 0:19 | |
| Jerome | That? | 0:22 |
| Mom | This Jerome, Ivory Snow, it's special for diapers. | 0:23 |
| Jerome | Why? | 0:27 |
| Mom | See how new and tender the baby is? | 0:28 |
| Jerome | Yeah. | 0:31 |
| Mom | Well his diapers | 0:31 |
| should have the safest kind of soap. | 0:32 | |
| - | What's safest? | 0:35 |
| Son | That's what don't leave anything in diaper | 0:36 |
| to hurt him, don't you know? | 0:39 | |
| Mom | With Ivory Soap diapers are really clean | 0:41 |
| and safe, feels soft too. | 0:43 | |
| - | Yeah, so that's the baby. | 0:46 |
| Son | That's him. | 0:49 |
| - | Sure isn't much for a penny. | 0:51 |
| Announcer | So, Ivory Snow belongs in a baby's world | 0:53 |
| of special care for safest diapers possible. | 0:56 |
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