P&G: Ivory Snow, 1960s
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| - | You know, Francine's so careful with her baby. | 0:01 |
| She worries so about chafing. | 0:04 | |
| She changes diapers every five minutes, | 0:06 | |
| but yesterday there she was | 0:08 | |
| washing those diapers with detergent. | 0:11 | |
| I never interfere but Fran, detergent? | 0:14 | |
| Haven't you any Ivory Snow? | 0:18 | |
| Sure. She said for special washing, slips, nylon. | 0:20 | |
| Special? How about your baby? | 0:24 | |
| Only Ivory Snow's Ivory-Safe and Granulated from machines, | 0:27 | |
| that gives the softest, safest diapers possible. | 0:31 | |
| "These feel okay to me," she said. | 0:34 | |
| Well, baby skin's more sensitive | 0:37 | |
| besides feel the two together. | 0:39 | |
| "Wow," she said "your Ivory Snow diaper is softer." | 0:41 | |
| Ivory Snow gets diapers softer than detergent, | 0:45 | |
| cleans without leaving harsh deposits. | 0:49 | |
| That's safety. | 0:51 | |
| Well, she switched. | 0:52 | |
| Why shouldn't she? | 0:54 | |
| I know what I'm talking about. | 0:56 |
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