P&G: Ivory Snow, 1960s
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| Announcer | In historic Washington, DC, | 0:01 |
| the priceless family christening robe | 0:04 | |
| of president John Quincy Adams, nearly two centuries old, | 0:05 | |
| a special treasure entrusted only | 0:09 | |
| to the special washing care of Louise Hand Laundry | 0:11 | |
| and Ivory Snow. | 0:14 | |
| Miss Beulah Hall, laundry owner, tells why. | 0:15 | |
| - | I wouldn't risk washing heirloom lace | 0:18 |
| and delicate fabrics with laundry detergent. | 0:21 | |
| But, I know Ivory Snow is safe, | 0:23 | |
| mild like floating ivory. | 0:26 | |
| That's why we use it every day | 0:29 | |
| for our regular customers' nice things too. | 0:30 | |
| Linens, lingerie, | 0:34 | |
| sweaters, blankets. | 0:37 | |
| These things were not meant for harsh wash day treatment. | 0:39 | |
| You have to coax them clean. | 0:43 | |
| I'd tell any housewife, | 0:45 | |
| if she washes things she cares about, | 0:47 | |
| regardless of their price, use Ivory Snow. | 0:49 | |
| Hand or machine washing. | 0:53 | |
| It really treats nice things as if they had to last forever. | 0:55 |
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