P&G: Ivory Snow, 1960s
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| (baby cooing) | 0:01 | |
| - | Baby not very smart, can't talk. | 0:04 |
| - | Well, she's very smart! | 0:06 |
| She's taught me something. | 0:08 | |
| - | How could she teach you something? | 0:10 |
| - | Well, feel how soft her diapers are, | 0:12 |
| and the shirt, and the crib blankets? | 0:14 | |
| - | But, Mommy! | 0:16 |
| - | All washed in Ivory Snow, | 0:17 |
| so they'll be soft and safe for her tender skin. | 0:19 | |
| - | But, Mom! | 0:22 |
| - | And look! | 0:24 |
| Ivory Snow has left her best dress like new. | 0:25 | |
| And since Ivory Snow is so safe for babies things, | 0:28 | |
| it's perfect for the whole family's special washables. | 0:30 | |
| Here, put this on. | 0:33 | |
| - | But, Mom! | 0:35 |
| - | See? | 0:36 |
| Your sweater stayed fluffy, and kept it's shape too. | 0:37 | |
| Now I use Ivory Snow to keep all our nice things nice. | 0:40 | |
| - | Baby doesn't know anything about washing. | 0:43 |
| Can't even talk. | 0:46 | |
| - | Yes, but she knows what she likes. | 0:47 |
| - | (Announcer) Wonderful Ivory Snow. | 0:51 |
| It's the safest possible soap for everything baby wears, | 0:53 | |
| and your special washables too. | 0:57 |
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