P&G: Ivory Snow, 1960s
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| - | Will you wash Dolly's sweater please. | 0:01 |
| - | Later, honey. | 0:03 |
| - | Why not? | 0:04 |
| - | Right now I'm doing daddy's work clothes | 0:06 |
| Girl | But Mommy. | 0:08 |
| Mommy | Sweaters need Ivory Snow. | 0:10 |
| Girl | But you said Ivory Snow is for babies? | 0:12 |
| - | Yes. Ivory Snow is so mild and pure | 0:15 |
| it leaves babies, diapers and things softer. | 0:18 | |
| Safe for his tender skin. | 0:20 | |
| - | Is Dolly's skin tender? | 0:22 |
| - | No, but her sweater is. Ivory Snow protects wool | 0:24 |
| leaves it much fluffier than detergents can. | 0:28 | |
| You see, because Ivory Snow is so safe for babies wash. | 0:32 | |
| We know it's perfect for all nice things. | 0:34 | |
| Sweaters, our pretty dresses, my lingerie, | 0:37 | |
| everything that needs special care. | 0:41 | |
| Girl | But when? | 0:43 |
| - | All right, there, you look after my baby | 0:44 |
| and I'll wash your babies sweater. | 0:46 | |
| - | Don't forget to use Ivory Snow. | 0:49 |
| Male announcer | Wonderful Ivory Snow. | 0:51 |
| It's the safest possible soap for everything baby wears | 0:53 | |
| and your special washables too! | 0:57 |
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