P&G: Ivory Snow, 1960s
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| (chiming music) | 0:00 | |
| Narrator | Can you imagine a railroad engineer | 0:01 |
| with sensitive skin? | 0:04 | |
| Here's one. | 0:06 | |
| Luckily, Mother discovered early that babies are born | 0:07 | |
| with sensitive skin, some more sensitive than others. | 0:11 | |
| Skin that's thinner, more tender, | 0:14 | |
| easily chafed or irritated. | 0:17 | |
| So this mother doesn't take chances | 0:19 | |
| with detergent-washed clothes. | 0:21 | |
| She knows protection starts with Ivory Snow, | 0:23 | |
| only soap both Ivory safe and granulated for efficiency, | 0:27 | |
| mild enough even for babies with sensitive skin. | 0:31 | |
| Ivory Snow softens the very fibers of diaper fabrics, | 0:34 | |
| gets them softer than detergents. | 0:39 | |
| More important, leaves everything baby wears safe. | 0:41 | |
| No harsh deposits to chafe tender skin. | 0:45 | |
| Doesn't your baby deserve this protection? | 0:49 | |
| Use the soap so many doctors recommend. | 0:52 | |
| Ivory Snow, mild enough even for babies with sensitive skin. | 0:55 |
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