P&G: Ivory Snow, 1960s
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| Narrator | Every baby can start off life | 0:01 |
| on the right foot | 0:03 | |
| if his mother knows what doctors know. | 0:05 | |
| That babies are born with sensitive skin. | 0:08 | |
| Some more sensitive than others. | 0:11 | |
| Skin that's thinner, | 0:13 | |
| more tender, | 0:14 | |
| easily chafed or irritated. | 0:15 | |
| So wise mothers don't take chances | 0:17 | |
| with detergent washed baby clothes. | 0:20 | |
| They know protection starts with Ivory Snow. | 0:22 | |
| Only soap both ivory safe and granulated for efficiency. | 0:25 | |
| Mild enough, even for babies with sensitive skin. | 0:30 | |
| Ivory Snow gets diapers far softer than detergents can. | 0:34 | |
| More important, leaves everything safe. | 0:38 | |
| No harsh deposits to irritate tender skin. | 0:41 | |
| Ivory Snow puts protection where it matters most. | 0:45 | |
| Doesn't your baby deserve this protection? | 0:49 | |
| Use the soap so many doctors recommend. | 0:52 | |
| Ivory Snow, | 0:55 | |
| mild enough even for babies with sensitive skin. | 0:56 |
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