P&G: Ivory Snow, 1960s
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| Meet handsome Jimmy Arnold, a real Ivory Snow baby. | 0:01 | |
| And his mother, Mrs. Barbara Arnold. | 0:06 | |
| Mrs. Arnold, why do you use Ivory Snow? | 0:10 | |
| - | Well, I'm a new mother and naturally | 0:14 |
| I've read all the books. | 0:16 | |
| And one thing I have learned is | 0:17 | |
| that you have to protect the baby's skin. | 0:19 | |
| Now Jimmy's got very light, sensitive skin. | 0:21 | |
| And so I want everything that he wears to be very soft. | 0:25 | |
| So it won't chase him. | 0:28 | |
| Actually, It was my mother who suggested Ivory Snow. | 0:30 | |
| She said that it's wonderful for all the baby things. | 0:34 | |
| I don't always take her advice but I'm glad I did this time. | 0:38 | |
| - | Yes. Ivory Snow gets diapers so much softer | 0:41 |
| than detergents can and safe | 0:45 | |
| no harsh deposits to chafe tender skin. | 0:47 | |
| No wonder so many baby doctors recommend Ivory Snow. | 0:50 | |
| The soap made specially for softer, safer baby wash. | 0:55 |
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