P&G: Ivory Snow, 1950s-1960s
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| Lorrainne | This is the most sensitive skin in the world, | 0:01 |
| a baby's skin; so soft, delicate. | 0:04 | |
| Because I'm a registered nurse. | 0:08 | |
| Mothers often ask me how to | 0:10 | |
| protect baby's skin from irritation. | 0:11 | |
| One important way is to wash everything baby wears, | 0:14 | |
| Soft and safe, and that means Ivory Snow. | 0:17 | |
| It's the safest possible soap. | 0:20 | |
| Leaves all your baby clothes | 0:22 | |
| much softer than detergents can. | 0:24 | |
| And safe. | 0:26 | |
| Pure, Ivory Snow never leaves irritating deposits. | 0:27 | |
| Ivory Snow is recommended by Trimfit company, | 0:30 | |
| makers of these adorable Totknit coveralls. | 0:33 | |
| Look they stretch to fit all babies. | 0:36 | |
| The fabrics non-run. | 0:39 | |
| Every Totknit carries the recommendation | 0:40 | |
| wash in Ivory Snow. | 0:43 | |
| One reason is Trimfit knows Ivory Snow | 0:45 | |
| is made specially for softer, safer baby wash. | 0:48 | |
| So for everything that touches your baby's skin | 0:52 | |
| use Ivory Snow. | 0:55 |
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