P&G: Ivory Snow, 1950s-1960s
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| Announcer | In Wallington, New Jersey, | 0:01 |
| we're visiting Chris Esposito, a real Ivory Snow baby. | 0:03 | |
| Why do you use Ivory Snow, Mrs. Esposito. | 0:07 | |
| - | Well, I have two children | 0:10 |
| and the oldest one I thought would outgrow | 0:11 | |
| his sensitive skin by now, but I still find | 0:13 | |
| that unless I use Ivory Snow for his clothes, | 0:16 | |
| he gets an irritation on his skin. | 0:18 | |
| Announcer | So you think babies like yours | 0:20 |
| really need extra protection? | 0:21 | |
| - | Oh yes, definitely. | 0:23 |
| I think both of them have inherited my sensitive skin. | 0:24 | |
| Announcer | How did you first start using Ivory Snow? | 0:27 |
| - | Well, both my mother and my sister have used Ivory Snow, | 0:30 |
| so I just naturally started using it for the baby's diapers. | 0:33 | |
| Announcer | Say, your babies have things pretty soft. | 0:36 |
| - | Well, I think softness is one of the most important things | 0:39 |
| in babies' diapers and babies' clothes. | 0:41 | |
| Announcer | Yes, Ivory Snow's | 0:43 |
| the safest possible washing product | 0:45 | |
| for diapers, leaves them far softer than detergents can | 0:46 | |
| and safe, free from anything irritating. | 0:50 | |
| No wonder so many baby doctors recommend Ivory Snow, | 0:52 | |
| the soap made specially for softer, safer baby wash. | 0:55 |
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