P&G: Ivory Snow, 1950s-1960s
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| Narrator | This pretty little girl we're visiting | 0:01 |
| is Kimberly Raul, | 0:03 | |
| a real Ivory Snow baby. | 0:04 | |
| Mrs. Raul, have you always used Ivory Snow for diapers? | 0:07 | |
| - | Wish I had. | 0:11 |
| Would have saved this baby a lot of trouble. | 0:12 | |
| Her skin's awfully delicate. | 0:14 | |
| I've had to be so careful to protect her | 0:16 | |
| from sunburn, chafing, anything irritating. | 0:18 | |
| Anyway, after experimenting with lots of products | 0:22 | |
| I've found Ivory Snow is the only one | 0:24 | |
| that gets diapers soft enough for Kim. | 0:26 | |
| Narrator | Yes, Ivory Snow | 0:28 |
| for baby wash with the tender touch. | 0:30 | |
| So soft, safe. | 0:32 | |
| Prove it with this touch test. | 0:35 | |
| Feel a detergent washed diaper, | 0:36 | |
| then the tender touch of an Ivory Snow diaper. | 0:38 | |
| Softer, safer, no irritating deposits. | 0:42 | |
| Ivory Snow is the safest possible soap | 0:45 | |
| for everything that touches babies' tender skin. | 0:48 | |
| Only soap both Ivory safe and granulated. | 0:51 | |
| Ivory Snow, for baby wash with the tender touch. | 0:54 |
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