P&G: Ivory Snow, 1950s-1960s
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| Announcer | Mary had a little dress | 0:02 |
| that was handed down to Ellen, | 0:04 | |
| then Barbara, | 0:07 | |
| and finally, Joanie. | 0:08 | |
| And this little party dress is still pretty as new, | 0:10 | |
| even after five years and many, many washings | 0:13 | |
| in the machine. | 0:16 | |
| Thanks to safe, gentle, Ivory Snow, | 0:17 | |
| the soap that treats nice things | 0:21 | |
| as if they had to last forever. | 0:23 | |
| Mother knows it's the safest possible soap, | 0:26 | |
| the only one both Ivory safe | 0:28 | |
| and granulated for efficiency in her busy washing machine. | 0:31 | |
| So that not just hand-me-down party dresses, | 0:35 | |
| but all nice machine washables, | 0:38 | |
| come out safely clean, gentle clean, | 0:40 | |
| fresh as daisies and looking their beautiful best | 0:43 | |
| wash day after wash day, | 0:47 | |
| little girl after little girl. | 0:49 | |
| Wonderful Ivory Snow, | 0:51 | |
| the soap that treats nice things | 0:54 | |
| as if they had to last forever. | 0:56 |
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