P&G: Ivory Snow, 1950s-1960s
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| Narrator | This is grandma. | 0:01 |
| She loved nice things like this lace tablecloth. | 0:03 | |
| Actually thought it too nice to use. | 0:07 | |
| Then it went to mother who loved it | 0:10 | |
| and used it on very special occasions. | 0:12 | |
| Finally, it's daughter's. | 0:16 | |
| She not only loves nice things, | 0:18 | |
| but uses them whenever she likes | 0:20 | |
| because she can machine wash them as often as she likes | 0:22 | |
| with safe, gentle Ivory Snow. | 0:25 | |
| The soap that treats nice things | 0:28 | |
| as if they had to last forever. | 0:31 | |
| It's the safest possible soap, | 0:33 | |
| only one that's ivory safe, | 0:35 | |
| and granulated for efficiency | 0:37 | |
| to get all special care washables gentle clean. | 0:39 | |
| So whether your nice things | 0:44 | |
| are heirlooms like this tablecloth | 0:45 | |
| or new as tomorrow, | 0:48 | |
| enjoy them for many tomorrows by using wonderful Ivory Snow. | 0:50 | |
| The soap that treats nice things | 0:55 | |
| as if they had to last forever. | 0:58 |
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