P&G: Ivory Snow, 1950s-1960s
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| Narrator | Welcome home from the hospital, Mrs. Jones. | 0:01 |
| That's the cutest baby in town. | 0:04 | |
| Mr. Jones thinks so, anyway. | 0:06 | |
| No wonder you're happy. | 0:08 | |
| What? | 0:10 | |
| Happy days over so soon? | 0:11 | |
| Oh, the diapers, sorta stiff, scratchy too. | 0:14 | |
| Not as soft as they should be. | 0:18 | |
| Here's someone who might know why. | 0:20 | |
| Show her. | 0:23 | |
| See, she's found the trouble. | 0:24 | |
| Says if you want the softest possible diapers, | 0:26 | |
| use the safest possible washing product, Ivory Snow. | 0:29 | |
| Only soap both ivory safe and granulated | 0:33 | |
| for machine efficiency. | 0:36 | |
| Now compare yesterday's detergent washed diapers | 0:38 | |
| with today's Ivory Snow ones. | 0:41 | |
| They're downy soft, baby safe, no irritating deposits | 0:43 | |
| to chafe tender skin. | 0:48 | |
| Ivory Snow treats everything baby wears | 0:50 | |
| as tenderly as you treat baby himself. | 0:53 | |
| Wonderful Ivory Snow. | 0:55 | |
| Mm, so gentle. | 0:58 |
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